新形势下 ,如何办好农村报 ,以适应激烈的市场竞争 ,是办报人潜心探索的新课题。江泽民总书记“三个代表”的重要思想 ,不仅从理论上为办报指明了方向 ,而且是办好农村报的立本之源。作为党在农村地区的喉舌 ,农村报只有代表农民的根本利益 ,不断向农村传播先进科技文化 ,为发展农业先进生产力服务 ,才能深受农民的欢迎。 Under the new situation, how to run a rural newspaper so as to adapt to the fierce market competition is a new topic that the newspaper reporters devote themselves to exploring. The important thinking of General Secretary Jiang Zemin regarding the “three represents” not only points out the direction for the newspaper in theory, but also serves as the source of the foundation for running the rural newspaper. As the party’s mouthpiece in rural areas, the Rural Newspaper can only be welcomed by peasants only if it represents the fundamental interests of peasants, continuously disseminates advanced science and technology to rural areas and serves the development of advanced agricultural productive forces.