引言身处市场一线,我们时常面对商业环境的变化与动荡。在变化的大环境中,我们怎样做经营的选择?万变不离其宗,谁真正了解消费者的需求,谁便能在市场激烈竞争中,风雨长青。近年来,都市频道每年与合作企业以及尼尔森合作,对重点快消行业以及部分耐用品行业展开深入的终端市场调查。在战略层面横跨市场时空,为合作伙伴描绘最具实效性的消费者行为变化轨迹,从消费者需求倒推我们为企业打造的定制互动活动;在战术上协助企业共同制定河南市场营销的方式与技术,引发产品与核心消费者的实物+心理互动,营造与消费者共情的渗透场 Introduction In the market, we often face the changes and turmoil in the business environment. In a changing environment, how do we do business choice? The same, who really understand the needs of consumers, who will be fierce competition in the market, Everlasting. In recent years, the city channel each year with partners and Nielsen cooperation, focusing on fast-moving industries and some durable goods industry in-depth terminal market research. At the strategic level across the market time and space, for partners depicting the most effective consumer behavior change trajectory, consumer demand from the push we build customized interactive activities for enterprises; tactics to help enterprises jointly develop the way of marketing in Henan And technology, triggering physical and psychological interaction between products and core consumers, creating a permeable field of empathy with consumers