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新媒体的冲击,同类媒体之间的白热化竞争,以及其他媒体的高速发展,使得电视媒体急于突破目前所处的平台期。大众当然继续存在,但分众毕竟是大势所趋。在这个剧烈变化的时代,电视媒体如何能够适应新的传播环境和市场环境,如何能够更好地解决企业与日益分散的消费者之间的
The impact of new media, the intense competition among similar media, and the rapid development of other media have made the television media eager to break through the current platform period. Of course, the public continues to exist, but after all, the dominant position. In this era of dramatic change, how can the television media be able to adapt to the new communication environment and market environment and how to better solve the problem between enterprises and increasingly dispersed consumers?