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虽然传统媒体一直被唱衰,但上海广播这些年的发展态势却平稳而良好,整体收听市场份额牢牢地占据上海市场的92%-93%,2013年广告收入继续保持增长,达到近6亿元。同时,上海东方广播公司应对未来发展,在转型新媒体和产业化拓展方面进行了积极的尝试和探索。为此,我们采访了上海东方广播有限公司总经理郑丽娟,请她和我们一起谈一谈上海广播的价值提升之道。
Although the traditional media has always been bad news, Shanghai Radio’s development trend in these years has been steady and good. The overall market share has firmly occupied 92% -93% of the Shanghai market. In 2013, the advertising revenue continued to grow, reaching nearly 600 million yuan. At the same time, Shanghai Oriental Broadcasting Corporation should make positive attempts and exploration in the future development of transitional new media and industrialization. To this end, we interviewed Zheng Lijuan, general manager of Shanghai Oriental Broadcasting Co., Ltd. and asked her to talk with us about the value enhancement of Shanghai Broadcasting.