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社交媒体常常被认为是发现危机风险的关键工具。当这些危机风险出现在网络上,人们往往会将其与真正的危机进行混淆,因此,我们提出“类危机”这一概念。“类”是“像”的意思,“类危机”即是一个像是危机事件的信号。它看起来像是一个危机事件,需要组织机构进行应对。但实际上,应对“类危机”并不需要召集公关小组,开启应急预案。本文将详细说明提出“类危机”的意义,如何去评估它们的潜在风险以及应对的策略,并对这些策略的效用进行评估。
Social media is often thought of as a key tool for identifying crisis risks. When the risks of these crises appear on the Internet, people often confuse them with real crises. Therefore, we propose the concept of “crisis-like.” “Class ” is “image ”, “class crisis ” is a signal like a crisis. It looks like a crisis and requires an organization to deal with it. However, in reality, responding to “crisis of type” does not require the convening of a PR team to start the contingency plan. This article will elaborate on the implications of proposing “class crises,” how to assess their potential risks and strategies to deal with, and assess the utility of these strategies.