昔日热闹喧嚣的传统植入效果如今已暗淡失色,企业如何借力新平台、新技术,创新植入体验?显性广告投标价格的上涨以及“广告限播令”的出台,使植入营销的价值越发受到企业的肯定,其发展空间也开始多元化、立体化。不管表现形式如何变化,植入营销的核心在于企业能否从中获得想要的,即实现品牌传播及销量增长。目前,消费者接受信息渠道的增多,单一的影视剧和视频等 Traditional hustle and bustle of the past, the traditional implantation effect has now dimmed, how companies leveraging new platforms, new technologies, innovative implant experience? Dominant advertising bidding prices and “advertising limit order ” the introduction of implantation The value of marketing is increasingly recognized by the enterprises, and its development has begun to diversify its space. No matter how the manifestations change, the core of implant marketing lies in whether the enterprise can get what it wants from it, that is, brand communication and sales growth. At present, consumers receive more information channels, single films and videos, and more