论文部分内容阅读
本文阐述了我国目前考研状况及考研辅导品牌的环境分析。分析了消费者对于考研辅导品牌的购买偏好,对市场定位进行了分析。并根据确定的市场定位,确定了海文考研辅导机构价格策略和促销组合策略。
This article elaborates the current situation of postgraduate exams in China and the environmental analysis of postgraduate exams. Analyzed the purchasing preferences of the consumers for the PubMed counseling brand and analyzed the market positioning. According to the determined market position, the price strategy and promotion combination strategy of Haimen Kaoyan counseling agencies were determined.