山东省乡村旅游起步早发展快,成绩突出但产品模式单一。本文在分析乡村旅游产品模式分类以及山东现有乡村旅游产品的基础上,结合国内外发展实践,提出了五种新型产品模式,以期为山东省乡村旅游产品的创新升级提供参考。山东省乡村旅游起步较早,加之乡村资源丰富,经济发展水平高,近年来山东省乡村旅游快速发展。但由于缺乏整体规划、旅游经营主体分散弱小等原因,其发展呈现出不均衡的态 Rural tourism in Shandong Province started early and developed rapidly with outstanding achievements but a single product model. Based on the analysis of the classification of rural tourism products and the existing rural tourism products in Shandong Province, this paper presents five new product models in combination with the development practice at home and abroad in order to provide a reference for the innovation and upgrading of rural tourism products in Shandong Province. Rural tourism in Shandong Province started earlier, combined with rich rural resources and high level of economic development, rural tourism in Shandong Province in recent years the rapid development. However, due to the lack of overall planning and the fragmentation of the main travel management, the development of the tourism management showed an unbalanced status