长期以来,作为企业传播媒介的企业报,一直依存企业发展,由于受地域封闭、行业条块和不愁生计的影响,市场意识和用户意识淡薄,报纸的时效性、可读性差,宣传腔浓,千报一面,很少有自己的特色,因而,在日趋激烈的传媒市场竞争中受到严重威胁,处于弱势。特别是当企业陷入困境后,企业报因不能自主经营、自负盈亏,也落入举步维艰的境地。企业被推向市场的海洋后,也就彻底告别了封闭自锁,作为其传播媒介——企业报也亟需更新观 For a long time, the enterprise newspaper, as the enterprise media, has always been dependent on the development of enterprises. Due to the impact of geographical closure, industries and lack of livelihood, the awareness of the market and the weak sense of the users, the timeliness and poor readability of newspapers, Which are rarely reported in their own right. Therefore, they are at a serious threat to the increasingly fierce media market competition and are at a disadvantage. Especially when the enterprise is in a difficult situation, the enterprise newspaper can not manage its own business because of its own profits and losses, but also fall into the difficult situation. After the enterprise is pushed to the sea of ​​the market, it completely bid farewell to the closed self-locking, as its media - Enterprise News also urgently need to update