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以南宁青秀山景区竞争力研究为例,运用系统工程中的解释结构模型(ISM),绘制出层级递阶图,结论表明:景区品牌形象、知名度、市场占有率、主要目标市场满意度、景区消费性价比、对外宣传力度是影响南宁青秀山景区竞争力的表层关键要素,景区资源整合开发潜力、景区景点多样性、景区承载力、景区管理水平等中层间接影响因素,揭示了丰富的自然资源禀赋、浓厚的文化底蕴以及优越的区位条件是影响南宁青秀山风景名胜区景区竞争力的深层根本因素。深层影响因数通过与上层影响因素的层级有向递阶关系对南宁青秀山景区竞争力产生决定性影响。
Taking the research on the competitiveness of Qingxiu Mountain in Nanning as an example, the paper uses hierarchical structure model (ISM) in system engineering to draw a hierarchy of hierarchical graphs. The conclusion shows that the brand image, visibility, market share, satisfaction of the main target market, Consumption ratio and external publicity efforts are the key factors affecting the competitiveness of Nanning Qingxiushan Scenic Spot. The indirect impact factors such as scenic spot resource integration and development potential, scenic spot diversity, scenic area carrying capacity and scenic spot management level reveal the abundant natural resource endowments , A strong cultural background and superior location conditions are the deep-rooted factors that affect the competitiveness of Nanning Qingxiu Mountain Scenic Area. The deep influence factor has a decisive influence on the competitiveness of Nanning Qingxiu Mountain Scenic Area through the hierarchical and directed relations with the upper influence factors.