企业的竞争优势应该以什么为根本，这是影响企业竞争观念和竞争战略的十分重要的问题。有些企业为什么在竞争中抓不着“缰”？有些产业为什么会在竞争中被搞乱甚至被整垮？事实上，这些都与该问题密切相关。企业必须创造价值企业的一切经营活动都是围绕如何满足顾客或消费者需 What should be the fundamental competitive advantage of an enterprise, which is a very important issue affecting the concept of enterprise competition and competitive strategy. Why do some companies can not catch the competition in the “reins”? Why some industries will be confused in the competition or even be collapsed? In fact, these are closely related to the issue. Enterprises must create value for all business activities are around how to meet customer or consumer needs