市场背景 2003年,MP3市场步入高速增长和更 加细分的阶段,用户对功能的需求越来 越高。MP3播放、FM收录放、移动存储 等几大功能是必需的;128兆闪存型产品 成为市场的主流;千篇一律的模仿外观 不再受消费者青睐。而MP3普遍表现出来 的音质差强人意,使得市场取向非常明 确——“内外兼修”,兼具个性外观设计 与专业音质表现。 Market Background In 2003, the MP3 market has entered a period of rapid growth and more subdivision, and the demand for functions from users is getting higher and higher. MP3 playback, FM radio, mobile storage and other major functions are required; 128-megabit flash memory products to become the mainstream of the market; stereotyped imitation of the appearance no longer favored by consumers. The generally poor performance of the MP3 sound unsatisfactory, making the market orientation is very clear - “internal and external”, both personality design and professional sound quality performance.