高职广告专业是职业教育的最高层次,也是培养高素质技能型人才的重要基地。如何顺应时代发展要求,提高学生创新设计能力、实践操作能力和创业能力,这是摆在所有高职院校广告专业教育工作者面前的重要课题。“工作室”制教学是一种促使学生与专业岗位实现“零距离”接触的教学模式,是推动高职广告专业教学改革的有效路径。我校广告专业坚持高职院校办学特色,构建以“工作室”制为核心的实践性教学体系,进行了一系列大胆尝试和积极探索,取得了显著成效。 Vocational advertising major is the highest level of vocational education, but also to train high-quality skilled personnel an important base. How to comply with the requirements of the development of the times, improve the ability of students to innovate and design, practical ability and entrepreneurial ability, which is placed in front of all vocational colleges advertising professional educators an important issue. “Studio ” teaching is a kind of teaching mode that makes students and professional positions to achieve “zero distance” contact, which is an effective way to promote the teaching reform of higher vocational advertising major. Our advertising major insisted on the characteristics of running a higher vocational college, and constructed a practical teaching system based on “studio ” system. A series of bold attempts and active exploration were made and remarkable achievements were achieved.