2008年11月15日,由中国茶业流通协会主办的第四届茶业经济年会上,上海KHT金汇通传播机构品牌顾问、本刊品牌顾问刘锋受邀发表了中国茶品牌发展趋势的演讲。文化含量极高,名品众多却名牌甚少的茶行业,具有极大的商业价值空间。由于行业及市场的特殊性,导致长期以来的品牌缺位。时至今日,只有英国的立顿能够独树一帜,以一年销售额28亿美元的业绩在世界茶品牌方阵里占据一席之地。 On November 15, 2008, Liu Feng, brand consultant of Shanghai KHT Jin Huitong Communication Agency and brand consultant Liu Feng, was invited to publish the development trend of Chinese tea brand at the Fourth Annual Tea Economy Conference hosted by China Tea Industry Circulation Association Speech. High cultural content, but a large number of well-known brand name tea industry, with great commercial value. Due to the special nature of the industry and the market, resulting in a long absence brand. Today, only the United Kingdom Lipton can unique, with a annual sales of 2.8 billion in the performance of the world tea brand square to occupy a place.