在文本之前熟悉电影研究的学者都很清楚,近年兴起的电影生产研究模式对先前文本解读的研究途径有所不满,不论是新批评的文本细读(close reading),或者是文化研究、批判理论兴起后的文本美学政治意识形态批评,这些以文本为尊的研究取径都忽视了电影首先是一个文化工业的事实。也就是说,电影文本意义的生产不是简单的导演作者意志可以决定的,而其流传在社会上被视听大众接受的过 It is clear to all those who are familiar with the study of cinema before the text that the mode of film production research that has emerged in recent years is unsatisfied with previous approaches to textual interpretation, whether it is the close examination of new critiques, or cultural studies, critical theory After the rise of aesthetic criticism of the text of the political ideology, these text-oriented research trails have ignored the fact that the film is a cultural industry first. In other words, the production of film text meaning is not a simple decision by the author’s will, and its spread in the community have been accepted by the public