体验经济时代已经到来,体验式营销在各领域的应用也越来越广泛。由于旅游行业自身具有的体验本质,使得体验式营销能够在该领域得以有效实施。本文结合体验式营销的内涵,就体验式营销在旅游业中的应用展开了探讨,以供参考。 The era of experience economy has arrived, experiential marketing is also more and more widely used in various fields. The experiential nature of the travel industry itself enables experiential marketing to be effectively implemented in this area. Based on the connotation of experiential marketing, this article discusses the application of experiential marketing in tourism, for reference.