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来自本地竞争对手的挑战变得越来越激烈。跨国企业不得不调整战略和市场定位以保持竞争优势。不幸的是,它们为适应中国现实而进行的调整并不十分成功。英国《金融时报》网站10月13日刊登中欧国际工商学院管理学教授朴胜虎、中国人民大学副教授赵萌、美国奥尔德多米宁大学国际商务教授李少民合写的一篇文章,题为《从沉默的大多数到战略挑战者:跨国企业的中国新利益攸关方》,摘要如下:
The challenges from local competitors are getting more intense. Multinational corporations have to adjust their strategies and market positioning in order to maintain their competitive edge. Unfortunately, the adjustments they make to adapt to China’s reality are not very successful. On October 13, the Financial Times website published a paper written by Park Sheng-hu, a professor of management at China Europe International Business School, Zhao Meng, an associate professor of Renmin University of China, and Li Shaomin, a professor of international business at the University of Aaldin Domino. Most to Strategic Challengers: New Chinese Stakeholders to Multinational Enterprises, "summarized as follows: