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80后90后的年轻妈妈们是个怎样的群体?她们如何运用社交媒体和网络?对于生活品质又有怎样的要求?电通集团中国于2014年7月发起成立了妈妈研究所,针对中国母婴市场以及80后90后年轻妈妈进行研究。2014年针对上海,北京,广州,成都,沈阳,武汉6个城市进行定点研究并在中国广告发表了电通视点。2015年针对上述6个城市又进行了相应的研究,在此分享现今年轻妈妈的生活价值观,早教态度、社交平台利用以及消费购物等方面的观点。
What are the groups of young mothers after 80? How do they use social media and the internet? What are the requirements for quality of life? Dentsu Group China initiated the establishment of the Mommy Institute in July 2014, Market and after 80 90 young mothers to study. In 2014, it conducted targeted research on six cities in Shanghai, Beijing, Guangzhou, Chengdu, Shenyang and Wuhan, and issued a point-of-view on China Advertising. In 2015, a series of studies were conducted on the above six cities to share the views of today’s young moms on life values, attitude towards early education, social media usage and consumer shopping.