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有人说,天下最复杂的是中国,中国最复杂的是媒介,媒介中最复杂的当属广电无疑。从事业到产业,集团化的鼓噪已经偃旗息鼓,数字化的战车依然隆隆作响且快马加鞭。笔者曾提出,2003是“突破之年”,2004是“博弈之年”,刚刚过去的2005,可谓是“决胜之年”。当广电系统遭遇着史无前例的技术挑战、市场挑战以及体制挑战,结局无论是胜是败,不但关系到自身存亡,牵扯到媒介的事业布局,最终将影响到整个国家的文化产业发展前景。
Some people say that the most complicated thing in the world is China. The most complicated medium in China is the most complicated one in the media. From industry to industry, the collusion of the group has come to an end, and the digitized chariots are still booming. I have suggested that 2003 is a “breakthrough year”, 2004 is the “year of the game,” just passed in 2005, can be described as “the deciding year.” When radio and television system encounters unprecedented technical challenges, market challenges and institutional challenges, the outcome, whether it is victory or defeat, is not only related to its own survival and involves the distribution of the cause of the media, which will ultimately affect the development prospects of the cultural industry in the entire country.