在中国服装产业版图中,深圳服装产业是个很有特色的代表。从最初的代加工起步发展至今,三十多年后的深圳服装有了自己的产业关键词:品牌、创意、设计。而凭借于此,在国内的女装市场中,深圳服装占据了多半个江山。有人问为什么深圳能把服装品牌做起来?一个电话打过去,深夜十一点了还在商场卖货。这是深圳的服装企业。一个门店开业,只做了一个小型的酒会,20个会员当天就创造了151.6万元的销售 In the Chinese apparel industry territory, Shenzhen apparel industry is a very unique representative. From the initial generation of processing started the development so far, more than thirty years after the Shenzhen garment has its own industry Keywords: brand, creativity, design. And by virtue of this, in the domestic women’s market, Shenzhen clothing occupy most of the country. Someone asked why Shenzhen can make the clothing brand? A phone call in the past, at 11 o’clock in the evening still shopping malls. This is the garment industry in Shenzhen. A store opened, only made a small reception, 20 members on the same day to create a 1,516,000 yuan sales