医药行业,难得出名牌,这是许多医学工作者的共识。但当今的医药界,却有一个国际驰名的止咳中成药品牌——香港京都念慈菴,其生产的念慈菴牌蜜炼川贝枇杷膏,家传户晓,功效显著,早在清代就已经畅销北京城内,近百年更是长盛不衰,至今仍占据着止咳中成药的半壁江山,堪称世界一绝。笔者上月应邀参加香港政府举办的中成药产销研讨会,了解了不少有关念慈菴的经营史事,细细品味,深有感触。这里从一个母慈子孝的故事说起。 Pharmaceutical industry, a rare brand, which is the consensus of many medical workers. But today's pharmaceutical industry, there is an internationally renowned cough proprietary Chinese medicine brand - Hong Kong, Kyoto Nicaragua, the production of Nicaragua card Mi Lian Chuanbei loquat cream, well-known, effective, as early as the Qing Dynasty has Best-selling Beijing city, nearly a hundred years is more prolific, still occupy half of cough medicine, called the world must. Last month, I was invited to attend the seminar on proprietary Chinese medicine production and marketing organized by the Hong Kong Government and learned quite a lot about the history of operation of Nianci Um, savoring and feeling deeply. Speaking from a story of mother Ci child.