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CCTV-4和CCTV-10推出的《探索·发现》节目,在黄金时间播出后引起巨大反响,收视率和网站访问量直线上升。有人为这次纪录片革命起了一个响亮的名字:“纪录片娱乐化。” 所谓纪录片娱乐化,《探索·发现》的解释是知识娱乐化,把历史、地理、自然科学等内容,用讲故事的方式呈现给观众,利用所有可能的电视手段进行表现。例如用搬演的手法完成历史的重现,甚至比故事片更具吸引力,更加“无边界”。这不仅是手段的创新,更是理念的创新。
The Discovery & Discovery program launched by CCTV-4 and CCTV-10 has aroused great repercussions when broadcast in prime time, and ratings and website traffic have risen sharply. Someone made a loud name for the documentary revolution: “Documentary Entertainment.” The so-called documentary entertainment, “exploration and discovery,” the interpretation of knowledge and entertainment, the history, geography, science and other content, The way the story is presented to the audience, using all possible means of television performance. For example, it is even more attractive and even more “featureless” to complete the historical rehearsal by means of acting. This is not only the means of innovation, but also the idea of innovation.