受全球金融风暴等因素影响,当前房地产销售不太景气。与一般商品不同,房地产商品具有位置固定性、长期使用性、异质独特性及供给有限性等特征,其营销策略也有一定的独特性。 Affected by the global financial crisis and other factors, the current real estate sales are not very good. Different from general merchandise, real estate merchandise has such features as fixed position, long-term use, heterogeneous uniqueness and limited supply. Its marketing strategy also has certain uniqueness.