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随着商品经济的飞速发展和市场竞争的日趋激烈,广告对展现产品价值和促进产品销售起到了重要作用,“销路畅不畅,全靠广告上”。然而为了取得更好的广告效果,巨额的广告投入又往往使企业不堪重负,尤其对中小种子企业来说,更难以斥巨资大做广告。种子企业如何少投资而又结
With the rapid development of commodity economy and increasingly fierce market competition, advertising plays an important role in displaying product value and promoting product sales. However, in order to obtain better advertising effectiveness, huge amounts of advertising investment often make enterprises overwhelmed, especially for small and medium-sized seed enterprises, it is more difficult to spend huge sums of money to advertise. How to invest less seed companies and knot