在影视广告中,色彩的作用不仅仅是美化和装饰,它还能直接或间接地表现广告所要表达的信息和思想,起到表情达意、渲染意境和传播美感的作用。影视广告作品中,色彩可以奠定广告的整体基调、可以被用来构建主观的时空、可以运用其创造独特的意境等。 In film and television advertising, the role of color is not only to beautify and decorate it, but also to directly or indirectly express the information and ideas advertised, to express emotions, to render moods and to spread aesthetics. In video advertising works, color can lay the overall tone of advertising, can be used to build a subjective space-time, you can use it to create a unique mood and so on.