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现代展示设计中,借助视觉传达设计的设计元素应用到展示空间,不仅可以传达信息,还能美化空间环境,将视觉传达设计与展示空间及环境设计一体化应用的设计形式越来越多,两者之间的相互作用也越来越密切。展示空间一旦完成,短时间内外观及装饰效果不易改变,因此,通过合理的运用视觉平面元素来进行设计,往往是改变视觉效果的一个非常有效的方式甚至可以达到更好的展示效果。本文从视觉传达设计形式的基本要素文字、图形和色彩设计等方面,辅以视觉艺术原理进行分析说明,对视觉元素在展示设计中的应用进行全面而直观的探讨与分析。
In modern display design, with the help of visual communication design elements applied to the display space, not only can convey information, but also beautify the space environment, the design of visual communication design and display space and environment design integration application more and more, two The interaction between people is also getting closer. Once the display space is completed, appearance and decorative effects are not easily changed in a short period of time. Therefore, designing through the rational use of visual plane elements is often a very effective way to change visual effects and even achieve better presentation. This paper analyzes the basic principle of visual communication design form, graphics and color design, supplemented by the visual art principle, and discusses and analyzes the application of visual elements in the display design.