公司面临的一个基本问题是决定投资和向不能确定需求的新产品市场拓展。当新生意与公司目前的活动没有联系时,这个问题就更加突出了。在这个意义上,一个公司在新市场上的最初的投资可以被看作是购买了将来的扩大权。用于扩大的资本不同于金融资本,它是一种营业性的投资。许多投资,比如设备的更新换代,这种选择的价值就无关重要。只有在目前的 One of the basic issues facing the company is the decision to invest in and expand into new product markets where demand cannot be determined. This problem is even more pronounced when the new business is not linked to the company’s current activities. In this sense, a company’s initial investment in a new market can be seen as purchasing future expansion rights. The capital used for expansion is different from financial capital. It is a kind of business investment. For many investments, such as the upgrading of equipment, the value of this choice is not important. Only at the moment