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本文介绍了电梯媒体的发展历史、传播特性以及在我国的发展空间,从终端精确 传播观念入手,详细分析了电梯媒体的传播优势以及存在问题,提出了该媒体在实际运营 中的发展对策,对电梯媒体的前景做出了乐观的预测。
This paper introduces the development history and characteristics of elevator media and the development space in our country. Starting with the concept of precise terminal communication, this paper analyzes the advantages and problems of elevator media in detail and puts forward some countermeasures for the development of elevator media in practical operation. The prospects of the elevator media make optimistic projections.