论文部分内容阅读
激烈的市场竞争,致使很多品牌之间选择以强强联合、各取所长的方式实现共赢,因此,“品牌联姻”越来越被品牌运营者所接受,甚至推崇。
Due to the fierce market competition, many brands choose win-win cooperation by means of combination of strengths and weaknesses. Therefore, brand marriage is more and more accepted by brand operators and is even respected.