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以影视精品带动衍生品的开发与运营,与传统商业企业立足精品,实现链式发展如出一辙收购银汉科技向游戏领域进军,是华谊兄弟今年的一个大手笔。自2009年上市以来,华谊兄弟一直被外界诟病:一是过度依赖一两个大导演和大演员,二是业务结构过于单一。为克服这种窘境,过去几年华谊开始执行“覆盖电影、电视剧、音乐及衍生全产业链”的多元化战略:以内容制作为核心,向电视剧、艺人经纪、到音乐、游戏、主题公园,包括各种影视衍生品延伸,意在打造娱乐帝国。
Film and television derivative products to promote the development and operation, and traditional commercial enterprises based on quality products, to achieve the same chain development acquisition of technology to the game into the field of silver, Huayi Brothers is a generous this year. Since its listing in 2009, Huayi Brothers has been criticized by the outside world: First, over-reliance on one or two major directors and big actors, and second, the business structure is too single. In order to overcome this dilemma, in the past few years Huayi embarked on a diversified strategy of “covering the entire film, drama, music and the entire industrial chain”: focusing on content production, focusing on the production of drama, artiste brokers, music, games, Theme parks, including a variety of film and television derivative extension, intended to create entertainment Empire.