通过对复旦大学师生进行图书馆电子资源使用和满意度调查,了解复旦大学图书馆的电子资源利用现状,分析图书馆电子资源营销过程中出现的用户信息需求分析不足、双向交流渠道不畅、服务方式单一与范围狭窄、营销效果评估有待提高等问题,为图书馆改进电子资源营销提供具有针对性的策略,以期改进目前图书馆电子资源的营销状况。 By investigating the use of electronic resources and satisfaction of libraries in Fudan University, we can understand the current situation of the electronic resources utilization of library in Fudan University, analyze the lack of user information needs analysis in the electronic resources marketing process, Service mode is single and the scope is narrow, the evaluation of marketing effectiveness needs to be improved, and so on. It will provide a targeted strategy for the library to improve the marketing of electronic resources in order to improve the current marketing situation of electronic resources in the library.