当代商品消费实际上是一种符号的消费,商品依附于广告而成为消费的符号。广告从一诞生开始,其培育的价值观念就太过于注重物质实利,房地产广告在这一点上就体现的更为突出。本文通过深入解读当前的房产广告语,力图对我国房地产广告在符号学视角下进行批判性解读。 Consumption of contemporary goods is actually a symbol of consumption, goods attached to the ad and become a symbol of consumption. Advertising from the birth, its values ​​of cultivation is too much emphasis on material realities, real estate ads at this point on the more prominent. In this paper, through in-depth interpretation of the current real estate advertising language, trying to China’s real estate advertising from a semiotic perspective of critical interpretation.