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《成功营销》:作为全球最大的芯片制造商,英特尔为什么会想到用“囧”字作营销?“囧”和英特尔的品牌形象有什么关联?常越:囧从2000年开始在网上出现.演化到现在.还没有从网上消失.反而有了很强的生命
“Successful Marketing”: As the world’s largest chip maker, why Intel think of using “囧” for marketing? “囧 ” and Intel’s brand image has any correlation? Evermore: 囧 from 2000 onwards Online appears. Evolution to the present. Has not disappeared from the Internet. Instead, there is a strong life