在我们购买物品时,如果不能当场试用一下其效果,如电脑的性能、手机的效果,我们也许会对其质量产生怀疑,这说明了“体验”对消费者购买决策产生的影响之大。市场营销学家菲利普·科特勒曾把人的消费分成三个阶段,即量的消费阶段(处于供不应求的市场环境);质的消费阶段(处于供应较宽松的市场环境);情感消费阶段(处于供全面大于 When we buy items, if we can not test their effects on the spot, such as the performance of the computer, the effect of the phone, we may have doubts about its quality, which illustrates the impact of “experience ” on consumer purchasing decisions. . Phillip Kotler, a marketing scientist, has divided human consumption into three phases, namely, the phase of consumption in quantity (in an environment of short supply), the stage of mass consumption (in a market with a loose supply), the phase of emotional consumption In full for more than