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使用戏仿手法对经典童话进行再生产,是伴随着20世纪后期经典消费化浪潮而出现的一个典型的文化现象。本文以梦工厂动画片《史莱克》系列作为研究对象,结合互文性和狂欢理论,分析传统经典童话在经典消费化浪潮中的遭遇。本文认为,迪斯尼动画对经典童话的再生产方式属于仿作,而梦工厂则使用了戏仿手法进行文化再生产。在后现代文化再生产的过程中,戏仿比仿作具有更强的生产力。戏仿也是新生力量借以对文化霸权或社会话语权威进行消解的有力武器。而对权威进行脱冕与解构的戏仿文本正体现了文化工业社会中的大众狂欢精神。
The use of parody to reproduce classic fairy tales is a typical cultural phenomenon that has accompanied the tide of classical consumerism in the late twentieth century. In this paper, DreamWorks animation “Shrek” series as the research object, combined with intertextuality and carnival theory, analysis of the classic classic fairy tales in the classic wave of consumer experience. This article argues that the reproduction of Disney’s classic fairy tales belongs to imitation, while DreamWorks uses parody to carry out cultural reproduction. In the process of postmodern cultural reproduction, parody has more productivity than imitation. Parody is also a powerful weapon used by the Forces nouvelles to resolve cultural authority or social discourse authority. However, parody texts that deauthorize and deconstruct the authority embody the spirit of mass carnival in the cultural industrial society.