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广播人都应该有足够的危机意识,不仅要独善其身,还要不断探索创新,在主动融入媒体融合的进程中不断提高自身的竞争力,才能在激烈的市场竞争中立于不败之地。2014年是新媒体发展年,新媒体强势倒逼传统媒体变革,以智能移动终端为特征的移动互联时代为困顿中的传统媒体再次提供一个变革与重生的机会。广播媒体顺应移动化、数字化和网络化的大趋势,通过与微信、微博、APP、云端等平台的自觉融合,全方位拓宽电台的传播渠道。在移动互联时代,广播媒体所面临的
All broadcasters should have enough sense of crisis not only to be good at one another but also to constantly explore and innovate. Only by constantly improving their competitiveness in the process of proactively integrating with the media can they be invincible in the fierce market competition. 2014 is the year of new media development. New media strongly force the change of traditional media. The era of mobile internet characterized by intelligent mobile terminals once again provides a chance for change and rebirth for the beleaguered traditional media. Broadcast media conform to the megatrends of mobility, digitization and networking. Through its voluntary cooperation with WeChat, Weibo, APP and cloud platforms, the broadcasting media will broaden the channels of broadcasting of radio stations in an all-round way. In the mobile Internet era, the broadcast media is facing