随着人们生活形态的变化,电视媒体正在遭遇新媒体的冲击。新生代市场监测机构的数据显示,越来越多的消费者不再具有在电视机面前等待某个节目或者某部电视剧的到来的习惯,消费者在“家外”的时间越来越多,电视的竞争也因此变得激烈,不仅仅是电视台之间的竞争,如今已经演变成为电视与其他新媒体之间如何抢夺注意力的竞争,这也导致依靠电视台一种类型的媒体包打天下的营销传播时代已经彻底结束。 As people’s lifestyle changes, the television media is being hit by the new media. According to the data from the Cenozoic Market Monitor, more and more consumers no longer have the habit of waiting for a show or a certain TV show in front of the TV. Consumers are getting more and more out of their home As a result, the competition for television has become fierce, not just between television stations, but now it has evolved into a rivalry between television and other new media that has led to reliance on a type of media package on television The era of marketing communications has been completely over.