目前,中国的电视节目无论是在节目内容、制作模式、表达方式、思想视觉、传播态度上更显大众传媒本色。尤其令人眼前一亮的是,在新闻、社教、文艺等诸多栏目中,崛起了一大批知识型主持人。他们挟着现代知识分子的气质、禀赋、意识,成为当今荧屏上一道最亮的风景。任何社会角色的基本内涵在于它的文化意义。主持人作为媒体的代表人物,承担着传递文化信息的功能,因此主持人的知识含量就是节目 At present, the television programs in China are more mass media in terms of program content, production mode, expression mode, ideology, vision and communication. What is particularly impressive is the rise of a large number of knowledgeable moderators in many fields such as news, education, literature and art. With the temperament, endowment and awareness of modern intellectuals, they become the brightest scenery on the screen today. The basic meaning of any social role lies in its cultural significance. Host as a representative of the media, bear the function of transmitting cultural information, so the host’s knowledge content is the program