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随着国民经济水平的提高和人们的猎奇心理,旅游已经成为人们日常生活中最常见的娱乐项目之一,与之相关的旅游经济也因此得到发展。旅游纪念品是人们对于所旅游地方的纪念,代表着一座城市的文化,是一座城市最形象的名片。结合当地的地域文化来设计旅游纪念品,可以增加旅游纪念品的文化内涵和艺术欣赏价值,使得旅游品更具代表性。本文以湘西染织艺术为例,讲述在高校旅游纪念品设计教学时要如何很好的将当地的地域文化融入其中。
With the improvement of national economy and people’s curiosity, tourism has become one of the most common entertainment activities in people’s daily life, and the tourism economy related to it has also been developed. Tourist souvenirs are people’s memories of the tourist area, representing a city’s culture, is the city’s most famous business card. The design of tourist souvenirs in combination with the local culture can increase the cultural connotation of tourist memorabilia and the value of art appreciation, making tourism more representative. This article takes the weaving and weaving in western Hunan Province as an example to describe how to integrate the local culture into the design of tourism memorabilia in colleges and universities.