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民营电视节目制作公司经过十多年的摸爬滚打,逐渐在市场中占据了一席之地,成为了我国传媒产业中一颗冉冉升起的红星。但是,由于我国特殊的国情,民营电视节目制作公司的发展仍旧相对艰难。本文即通过引进著名社会学家布尔迪厄的场域理论,尝试分析我国民营电视节目制作公司身处的特殊场域,并探讨场域中政治、市场、文化、渠道、受众、广告商与民营节目制作公司之间的博弈,来探寻民营电视节目制作公司未来可能的发展出路。
After more than ten years of fame and fortune, private television program production companies have gradually gained a place in the market and become a rising star in the media industry in our country. However, due to the special conditions of our country, the development of private television program production companies is still relatively difficult. This article attempts to analyze the special fields where private television production companies in our country are located by introducing the field theory of well-known sociologist Bourdieu and to discuss the politics, market, culture, channels, audience, advertisers and private Game companies to explore the possible future development of private television production company.