上海英雄股份有限公司总经理赵松生于最近收到一封来自美国的消费者来信,信中说:“我出差到上海,路过南京路‘英雄’门市部,看到许多精美的产品非常惊讶,过去只听到“英雄”的牌子,没看到‘英雄’的产品,没想到‘英雄’的产品这么好。结果我买了一对钻石金笔,花了几千元人民币。我买这对笔是为了收藏,我收集有许多国家的名牌笔,如高仕、派克等等。这对‘英雄’钻石金笔的外表及内在质量都弱上乘。”“英雄”产品何以能与派克、高仕并列在一起,身价可谓不低,个中原因,当记者在该公司采访后,便得到了明确答案。 Zhao Songsheng, general manager of Shanghai Hero Co., Ltd. recently received a letter from a consumer in the United States. The letter said: “I traveled to Shanghai and passed the ’Hero’ shop of Nanjing Road. I was surprised to see many beautiful products. In the past, I only heard the “Hero” brand, didn’t see the products of the “heroes,” and didn’t think that the products of the “heroes” were so good. As a result, I bought a pair of diamond brushes and spent a few thousand yuan. I bought these pens. For collection, I have collected many famous brand names, such as Gao Shi, Parker, etc. This is a very weak appearance and inherent quality of the ’Hero’ diamonds. How can the “heroic” products be aligned with Parker and Goshi? Together, the price is not low, for a reason. When the reporter interviewed the company, he got a clear answer.