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本文结合双边市场理论,在考虑双边市场的交叉网络外部性、双边用户需求互补的特性的基础上,分析了寡头平台在釆取纵向一体化策略前后平台利润的变化以及纵向一体化对双边用户数量和效用的影响。
Based on the theory of bilateral market and based on the cross-network externalities of bilateral market and the complementary needs of bilateral users, this paper analyzes the changes of platform profits before and after the adoption of the vertical integration strategy of oligopolistic platform and the effect of vertical integration on the number of bilateral users And the effect of utility.