随着旅游行业不断发展,其市场营销中主要突出表现在客源市场中,在新时期,要实现立足经济发展,开拓旅游市场的旅游促销线路,需要对现代旅游市场的营销特性进行掌握。但是,由于我国旅游业起步比较晚,因此在其市场营销中存在诸多问题,一定程度上阻碍了旅游产业的发展。基于此,本文对旅游市场营销特性进行研究,分析其发展趋势。 With the continuous development of the tourism industry, its marketing is mainly manifested in the tourist market. In the new era, it is necessary to grasp the marketing characteristics of the modern tourism market in order to realize the tourism promotion line based on economic development and tourism expansion. However, due to the late start of China’s tourism industry, there are many problems in its marketing, which hinders the development of tourism industry to a certain extent. Based on this, this paper studies the characteristics of tourism marketing and analyzes its development trend.