曾历经千年而不衰、享誉中外的浙江省金华著名地方特产金华火腿,近年来却声誉大减,市场萎缩,产销陷入低谷,不少火腿生产厂家出现亏损.而“金华”火腿商标的纷争,又引发了一场场风波.为什么会出现这种异常现象?金华火腿的命运将受到怎样的挑战和考验?“火腿,产金华者佳”,誉满中外的金华火腿,一枝独秀. Jinhua ham, a famous local specialty product in Jinhua, Zhejiang Province, which has been known for thousands of years and is famous in China and foreign countries, has suffered from a decline in its reputation in recent years. The market has shrunk. Production and sales have fallen into recession, and many ham producers have suffered losses. “Jinhua” ham trademark disputes, It also triggered a field disturbance. Why did this kind of anomaly happen? What kind of challenges and tests will Jinhua ham’s destiny be subjected to? “Ham, Jinhua is good!” Jinhua ham, which is famous both at home and abroad, stands out.