全球市场研究咨询公司TNS的焦点研究小组通过对7个发达国家的消费者调研,最终确定了后经济衰退时期六种典型的消费者反应。顺应型(Resigned)虽然这些消费者一开始否认经济衰退给自己造成影响,但是他们会渐渐意识到这种影响效应的确存在。现在他们已经顺应了这种形势,并且对自己进行调整以便继续享受生活。譬如可口可乐这样的品牌对他们 The focus study group of TNS, a global market research and consulting firm, finalized six typical consumer responses during the post-recession period through consumer research in seven developed countries. Resigned Although these consumers initially denied that the recession was affecting themselves, they will gradually realize that this effect has indeed existed. Now they have adapted to this situation and adjusted themselves to continue enjoying life. For example, brands such as Coca Cola