案例背景:自上个世纪九十年代初以来,房地产行业迅速崛起,在国民经济中的地位日益重要。房地产企业以其相对较少的人员管理运作着庞大的资产而表现出独特的业务模式。由于市场环境日益规范、竞争日趋激烈,大多数房地产企业越来越重视管理的正规化和系统化,开始自觉地学习、引入和建立规范的管理模式。一些目标管理和绩效考核体系开 Case Background: Since the early 1990s, the real estate industry has rapidly risen and its status in the national economy has become increasingly important. Real estate companies have demonstrated unique business models with their relatively small staffing and managing large assets. Due to the increasingly standardized market environment and increasingly fierce competition, most real estate enterprises pay more and more attention to the formalization and systematization of management and start to consciously learn, introduce and establish a standardized management mode. Some goals management and performance appraisal system open