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市场营销课程是旅游管理专业主干课程之一,综合来看其内容包括旅游市场营销分析与管理、旅游市场营销策略组合、旅游市场营销应用三部分,采用传统教学教学法很难达到对知识点的前面理解与灵活应用。而案例教学法可将理论与实践相结合,提高教学趣味性,有利于促进学生自主学习、合作学习(培养团队精神)、研究性学习,提高其分析并解决问题的能力。在分析案例教学法流程基础上,针对其常见问题提出有效的解决策略。
Marketing course is one of the main courses of tourism management major. According to its content, it includes three parts: tourism marketing analysis and management, tourism marketing strategy combination and tourism marketing application. It is difficult to reach the point of knowledge Front understanding and flexible application. The case teaching method can combine theory and practice to improve teaching interest, which is conducive to promoting students’ autonomous learning, cooperative learning (cultivating team spirit), research learning, and improving their ability to analyze and solve problems. On the basis of analyzing the case teaching method flow, put forward the effective solution tactics to its common problems.