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保险企业利用移动通信技术在服务方式、产品设计、营销手段等多方面实现创新势在必行。2010年保险行业信息化建设的投入达到80亿元,目前,保险企业利用移动通信技术在服务方式、产品设计、营销手段等多方面实现创新势在必行。保险行业的移动展业概念应运而生,而3G成了保险企业发展移动展业的必要条件之一。
It is imperative for insurance companies to make innovations in many aspects such as service mode, product design and marketing by using mobile communication technology. In 2010, the investment in information construction of the insurance industry reached 8 billion yuan. At present, it is imperative for insurance companies to make innovations in the fields of service mode, product design and marketing by utilizing mobile communication technologies. The concept of mobile exhibition in the insurance industry came into being, and 3G has become one of the necessary conditions for the development of mobile exhibition in the insurance industry.