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传统医药卫生期刊出版发行环境在新媒体时代呈现出知识碎片性、内容海量性、实时交互性和传播多样性的特征,与此同时,医药卫生期刊出版发行工作中还存在着整体学术水平和学术影响力不足、市场化程度较低和期刊传播功能被弱化的薄弱环节,需要树立品牌营销、网络营销、公关营销和盈利营销意识,建立网络平台数字图书馆,建立官方微博平台、开发APP移动客户端、建立微信平台来拓展营销渠道。
The publication and publishing environment of traditional medical and health periodicals has the characteristics of knowledge fragmentation, mass content, real-time interaction and diversity of communication in the new media era. At the same time, the overall academic level and academic existence still exist in the publication and distribution of medical and health periodicals Lack of influence, low degree of marketization and weakened circulation of journals, we need to establish awareness of brand marketing, network marketing, PR marketing and profit marketing, establish an online platform digital library, set up an official microblogging platform, and develop APP mobile Client, WeChat platform to establish marketing channels.