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高校开展媒介素养教育,目的是影响大学生的媒介认知、媒介分析和媒介使用的能力,并进一步影响他们的社会化进程。本文试图探讨大学生群体接受媒介素养相应传播的基本内容和方法,培养他们相对稳定和持久的媒介体验和媒介行为。大学生媒介素养教育的基本内容当前高校开展媒介素养教育亟待解决的问题是建立一套适合大学生文化状况、技能状况、品行状况,适合大学生对媒介渴望的能动性需求的课程内容,主要包括学科知
The purpose of college education on media literacy is to influence college students’ ability of media awareness, media analysis and media use, and further influence their socialization process. This article attempts to explore the basic content and methods of college students to accept the corresponding media literacy, and to develop their relatively stable and lasting media experience and media behavior. The basic content of media literacy education for college students The problem to be solved urgently for media literacy education in colleges and universities is to set up a set of curriculum content that suits the students ’cultural status, skills status, conduct status, and the motivation requirements for college students’ longing for the media,